DJ’S WORLD

In 1990, he teamed with fellow DJ Michael Ova to launch Hi-Bias, a label that would transform the Canadian
dance music industry. His contributions were noted in 1999, when Nick Fiorucci was inducted into the CanDance
Hall of Fame. The Hall, dedicated to the pioneers and builders of Canadian dance music, declared that Hi-Bias be
recognized as Canada’s most successful underground dance indie. In its over two decades of existence, the stillthriving label has notched the impressive tally of fifteen Juno nominations and two awards. It also gave
domestic dance music acts much-needed exposure at home and abroad.
Throughout this period, Nick has taken a completely hands-on role. “I have worn all the hats,” he explains.
“From the creative and production side to the legal aspects of signing acts and licensing, right to the promotion
and marketing side. I oversee everything from the ground up, from music selection to pre-production, where I
may be collaborating as a musician or songwriter. I groom the artist, produce them, then press, package,
release, market and promote the music.”
Having headlined some of the world’s most notable clubs including Ministry Of Sound, Hacienda, Heaven,
Sterns, Mad, and numerous more Fiorucci still finds time to stay on top of the international dance music scene
by taking select DJ engagements in North America and Europe. Over the past decade, he has regularly attended
such major industry trade conferences as MIDEM, Popkomm, ADE and the Winter Music Conference, where he
was a frequent panel moderator and participant. As a result, he has built up an extensive database of important
international contacts.
Other labels have utilized Nick’s skills as a producer and remixer. An impressive list of international credits
includes Katy Perry, Britney Spears, Sam Smith, TLC, Eiffel 65, Brandy, Laura Pausini, ATB, Gino Vannelli, Masters
At Work, M-People, Single Gun Theory, Kristine W, Urban Cookie Collective, Hillsong United and many more.
On the music publishing side, Fiorucci isn’t just a talented and experienced songwriter. He has intelligently
administered an impressive publishing catalog, placing songs and soliciting covers internationally.
As head of a long-established independent label, he has honed his marketing and promotional skills. From
marketing plans, sales presentations and advertising buys to handling media relations, retail, merchandising and
branching into e-commerce, he has tackled every facet of the business with dynamism and creative flair.
Nick also runs ZIPDJ, the world’s top DJ pool which he founded in 2007 which distributes promotional music
releases to professional club and radio DJ’s.
Fiorucci’s abilities as a business manager have been demonstrated by the way in which he has motivated a
consistently growing group of employees into following his creative and commercial visions.
This accumulated wealth of creative and business experience marks Nick Fiorucci as an invaluable asset for
collaborative projects within the music industry.
Contact Nick Fiorucci at nick@hibias.ca